How much choice should you have?

On the other, and we keep forgetting this, most people have no idea what they want. Ford noted that if you asked the customer what they wanted, they would say a faster horse. Sony’s Akio Morita observed that there was little point in doing customer surveys because customers have no idea what is possible. He went ahead and made the Walkman, knowing that people would buy it, even though no-one had asked for it. Great visions often live far ahead of customer desires. Sometimes it is best just to do it and then ask.

Citat fra: How much choice should you have? | Your guide to the future.

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Per Thykjaer Jensen

Senior Lecturer at the Multimedia Design and Communication Programme at Aarhus Business College. I teach code and UX. Linux evangelist and WordPress expert. View all posts by Per Thykjaer Jensen

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