Day: 15 May 2012
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How much choice should you have?
On the other, and we keep forgetting this, most people have no idea what they want. Ford noted that if you asked the customer what they wanted, they would say a faster horse. Sony’s Akio Morita observed that there was little point in doing customer surveys because customers have no idea what is possible. He…
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Facebookkampagne.pdf – Google Docs
Facebookkampagne.pdf – Google Docs. Strategiske overvejelser for Facebook kampagner. FB strategisk potentiale Fællesskaber Troværdighed (etos)